The MBA programme remains top choice for prospective business
school students despite the growing popularity of specialised master’s programmes.
A new report from the Graduate Management Admission Council
reveals that among all prospective students surveyed, 55 percent indicated that
they are only interested in attending an MBA programme (this has remained
steady over the last three years), while 18 percent of prospective students are
only considering a specialised master’s programme, up from 13 percent in 2009.
The mba.com Prospective Students Survey results for the first time offers insight into the reasons why prospects
choose study destinations. Similar to GMAT score sending patterns, the top
three preferred destinations were the United
States , United Kingdom ,
and Canada .
Reputation of a country’s educational system was the most cited reason for
choosing a specific destination. Prospective students intending to study in the
US
cited better career preparation, whereas improved chances for an international
career was cited for non-US destinations. Notably, affordability was cited
among respondents selecting Canada ,
Singapore , and India .
“Prospective
students have more information and more options with programme choice than ever
before,” said Dave Wilson, president and CEO of GMAC. “But as the dark economic
clouds continue to dissipate, the challenge of meeting the financial costs of a
graduate management programme is very much on their minds.”
Fewer
respondents cited economic reservations as a constraint to pursuing a graduate
management degree compared with three years ago. Yet, when choosing a specific
program to apply to, financial considerations have become more important.
Potential students say they will rely more on personal savings and family
support than on loans, grants and other aid.
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