Monday, March 3, 2014

Click your way to an online MBA!

MOOCs (Massive Online Open Courses) are fast becoming popular in India. India is the second biggest market for MOOCs, after United States. MyBskool.com is a Chennai-based startup that is pioneering the MOOCs concept in India. Latha Venkitachalam, Chief Operating Officer, myBskool.com talks about the company and shares her insights on India’s burgeoning e-learning landscape.

Debeshi: Can you tell us more about myBskool?
Latha: myBskool.com is a 3 year young startup based out of Chennai, started in October 2010 that is pioneering the MOOCs (Massive Online Open Courses) concept in India. In lines with the MOOCs initiatives of Stanford and Harvard that has revolutionized the higher education eco-system worldwide by attracting millions of students from across the globe.

Debeshi: What are your company’s e-learning offerings?
Latha Venkitachalam
Latha: myBskool offers online management courses to students. Early this year, we launched a free 100-day Mini MBA in partnership with Madras Management Association (MMA) with content co-created with Indian Institute of Management Ranchi. The programme was offered on a portable classroom model with access from PC, tablets and smartphones. We got a fabulous response from the student community. Over three lakh students have registered for this course, thereby making us India's largest online business school.

Debeshi: What are the programmes that you offer in collaboration with other schools?
Latha: We have the Online Mini MBA in partnership with Madras Management Association and content co-created with IIM Ranchi. We offer an Executive Diploma in Business Administration from Mahatma Gandhi University. Then, there is an Executive Post Graduate Programme in Management from IMT Ghaziabad and Short Term Certificate programmes in partnership with MMA and IIM Ranchi.

Debeshi: Your insights into India’s e-learning industry in higher education
Latha: E-learning is the most convenient option for individuals who cannot take a break from work and continue education. This is also a great opportunity to be updated on the subject and keep in touch with the ongoing trends. Moreover, it is the easiest and cost-effective mode of learning.

Debeshi: What are some of the bottlenecks faced by companies in this space?
Latha: Education is linked to employment and recognition of online courses in the employment market is a challenge. Online learning is not accredited by Government bodies. Also, the Internet penetration in our country has not been that fast. People do not want to pay for certification and there is an attitude that anything that comes via the Internet has to be free.

Debeshi: What are your growth plans in the next five years?
Latha: We want to increase our collaborations with foreign universities in areas such as faculty exchange. We are also looking at expanding into verticals such as IT and Healthcare. We want to be known as India’s best online learning company.

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