Innovative Course on Digital Marketing

Sri Aurobindo Centre for Arts and Communication is offering a Postgraduate Diploma in Digital Marketing Communication, in partnership with Digiqom, a leading digital marketing agency. This innovative course provides students with the knowledge needed to develop new ways of creating and delivering information over digital media networks along with business innovation and strategic application to support them.

In this new era of digital media and online communication, marketing managers, advertising executives and media professionals must have multifaceted talents in order to combine creative flair with technological skills and strategic business thinking.

The PG Diploma course in Digital Marketing Communication prepares the future generation of media professionals who will exploit the fast changing world of online and digital media. Students will learn what it takes to manage online social communities, undertake campaigns, and maximize audience engagement in the digital media space.

The program focuses on:

• Online storytelling and effective content creation for online media
• The business of digital media (revenue models and effective marketing strategies)
• The power and scope of social media to create communities and distribution networks

Program Structure

The program will build up a foundation of creative skills in visual and written communication and technically innovative solutions for creating social media communities and online campaigns. In addition, it the program will focus on honing the strategic thinking and managerial thought process needed to make a career in the digital space.

Students will also study the convergence of old and new communication technologies in India and around the world to better understand the driving forces behind this digital media revolution. This is key knowledge for anyone looking to advance his or her career through the use of social media innovation.

The program will emphasize on the practical application of knowledge. From learning how to use the social media platforms like Twitter, Linkedin, Google+, Pinterest, Facebook etc, to optimizing audience interaction, creating points of interaction and designing viral marketing programs, the students will go through a journey and learn to integrate online, offline and mobile marketing strategies for the purpose.

In the last term of the program, students will undergo an intensive field placement in a digital media company. In their internship period, they will be required to use their acquired skills on job and will continue to pursue their coursework in parallel.

For more information, go to: Sri Aurobindo Centre for Arts and Communication