Innovative Course on Digital Marketing

Sri Aurobindo Centre for Arts and Communication is offering a Postgraduate Diploma in Digital Marketing Communication, in partnership with Digiqom, a leading digital marketing agency. This innovative course provides students with the knowledge needed to develop new ways of creating and delivering information over digital media networks along with business innovation and strategic application to support them.

In this new era of digital media and online communication, marketing managers, advertising executives and media professionals must have multifaceted talents in order to combine creative flair with technological skills and strategic business thinking.

The PG Diploma course in Digital Marketing Communication prepares the future generation of media professionals who will exploit the fast changing world of online and digital media. Students will learn what it takes to manage online social communities, undertake campaigns, and maximize audience engagement in the digital media space.

The program focuses on:

• Online storytelling and effective content creation for online media
• The business of digital media (revenue models and effective marketing strategies)
• The power and scope of social media to create communities and distribution networks

Program Structure

The program will build up a foundation of creative skills in visual and written communication and technically innovative solutions for creating social media communities and online campaigns. In addition, it the program will focus on honing the strategic thinking and managerial thought process needed to make a career in the digital space.

Students will also study the convergence of old and new communication technologies in India and around the world to better understand the driving forces behind this digital media revolution. This is key knowledge for anyone looking to advance his or her career through the use of social media innovation.

The program will emphasize on the practical application of knowledge. From learning how to use the social media platforms like Twitter, Linkedin, Google+, Pinterest, Facebook etc, to optimizing audience interaction, creating points of interaction and designing viral marketing programs, the students will go through a journey and learn to integrate online, offline and mobile marketing strategies for the purpose.

In the last term of the program, students will undergo an intensive field placement in a digital media company. In their internship period, they will be required to use their acquired skills on job and will continue to pursue their coursework in parallel.

For more information, go to: Sri Aurobindo Centre for Arts and Communication

Internationalisation on the table

While internationalisation is the newest buzz word in academic circles around the world, education institutions face different challenges when trying to make their mark in the globalised world.

Institutions in the South Asian region have similar opportunities and challenges but there is currently no regional initiative at the higher education level that focuses on collaboration. There are very few examples of institutions sharing their experiences with each other on how they are meeting the demographic challenge; what is working; what is failing and working together to do what needs to be done.

Britain’s Anglia Ruskin University hosted a round table in Delhi recently to discuss “Internationalisation and its impact on student experiences.” The initiative was part of the British university’s continued focus and commitment to South Asia.

Policy makers and senior academics from universities in the Asian sub continent (India, Sri Lanka and Bangladesh) participated in the discussion, which ended up as a lively, interactive exchange of ideas and strategies that would help participating varsities collaborate with each other and promote internationalisation at their campuses.

Participants included Professor Michael Thorne, Vice Chancellor of Anglia Ruskin University; Professor K S Rangappa, Vice-Chancellor, University of Mysore; Dr Rajan Welukar, Vice-Chancellor, University of Mumbai; Dr G James Pitchai, Vice-Chancellor, Bharathiar University; Professor Erinjery Joseph James, Karunya University; Major General Milinda Peiris, General Sir John Kotelawala Defence University, Colombo; Professor Abdus Sattar, NorthSouthUniversity, Bangladesh; Professor Rahman, Daffodil International University, Bangladesh; Dr Prem Nair, Amrita University; Dr Dhrubajyoti Chattopadhyay, Pro Vice Chancellor, Calcutta University; Professor SH Pawar, Vice-Chancellor, DY Patil University, Kolhapur; and Sangeet Jaura, Associate Vice President, Chitkara University.

Academics at the round table: Collaboration on the cards

In India for instance, collaboration between universities and education institutions for research, teacher mobility, student mobility for research, joint degrees, and academic exchanges through partnerships and collaboration is prominent on the Government’s agenda. Indian universities are promoting research collaborations with foreign universities and this trend is going to continue to grow in the future. The Indian Government has been prioritising resources in favour of joint research collaborations and has increased allocations to research councils.

The round table in progress

However India hasn’t had much of a success in the race to be an education hub unlike Singapore, Malaysia and Dubai. Sri Lanka on the other hand has a focused plan to attract foreign investment in the higher education sector – an initiative

which has strong government support.

With the participating universities promising to work with each other at the round table, their internationalisation strategies and efforts should get the much-needed shot in the arm.

According to Anglia Ruskin academics, progress from the round table will be monitored and reviewed for the next one to be held in 2014.