A stamp of approval

Sharon Bamford, Chief Executive of the Association of MBAs (AMBA), was in Delhi recently to speak at a global accreditation conference. The UK-based organisation accredits programmes at 190 business schools in over 70 different countries. Sharon spoke with me about the AMBA accreditation process and global quality standards for Indian business schools.

Debeshi: All of a sudden, leading business schools in India are scrambling for international accreditation. Why, in your opinion, has this happened?

Sharon: India has taken its place at the top table in terms of global politics, global companies and global leaders - it is now important that India's top business schools are recognised for their global standards in research and teaching.

Sharon Bamford: accreditation is key

Accreditation differs from rankings in that it is audited to ensure compliance. Our accreditation in particular, is not about imposing irrelevant foreign standards on a school, but ensuring key quality indicators are benchmarked globally and the programmes we accredit are relevant for the context and the Market, thus, ensuring impact. We regard it as a developmental and consultative process and schools feed back to us that the process was as important as receiving the accreditation itself.

Globalisation requires not only a global mindset, but global knowledge and the skills to operate in a global marketplace. India's top schools already have outstanding international partnerships with schools who hold international accreditations, but to be an equal partner it is important that India's schools also benchmark themselves against these global quality standards.

India has the opportunity to attract international students to its top business schools, but this discerning market will require assurances of standards, not just in the teaching and learning, but in aspects of pastoral care, alumni relations, industry links, to name but a few.

Indian graduates are taking global leadership roles and need to be cognizant of the recognition of their qualifications on the world stage - an international accreditation of their programme is.

Debeshi: When awarding AMBA accreditation, what are the things that are taken into account?

Sharon: A critical element for us is the three years of relevant work experience, which we see as the cornerstone of a quality MBA. In India we accredit the MBA that new graduates sign up for as the equivalent of a Masters in Management, and the Executive and Part Time MBAs as an MBA. We look for international experience, which can be given in a variety of ways that suit the school and its students and we require minimum cohort size of at least 20 and at least 50% of the faculty to have PhD's, thus ensuring the quality and relevance of the learning for the student. The programme should also have been running for a certain number of years.

We originated as an organisation 'by MBAs, for MBAs' so a prospective student signing up for an AMBA accredited MBA can be assured of a qualification that is recognised internationally and is rigorous and relevant.

Debeshi: How does accreditation from an international agency such as yours improve prospects of domestic business schools?

Sharon: Business school graduates are increasingly mobile and even a very good school might not be recognised by employers around the world. An international accreditation articulates that the school meets global quality standards and that the school belongs to an elite 'club'. An employer in Australia may not have heard of an Indian school, but they would understand that if that school had met the same quality standards as Queensland University of Technology, for example, they would be able to set the candidates qualifications in the context of a quality school from their own environment.

We are also an MBA membership organisation and the alumni from all of 190 accredited schools across the world provides an outstanding network.

Debeshi: Which are the Indian b-schools that have been awarded AMBA accreditation?

Sharon: IIM Lucknow, IIM Kozikhode, SP Jain and MDI Gurgaon are the Indian schools with AMBA accreditation.

Debeshi: Any new updates/developments that you would like to share with my readers?

Sharon: I was invited to speak at the first global accreditation conference here in Delhi, but have extended my visit to meet with our schools and also with candidate schools that are going through the accreditation process.

The Indian alumni from our accredited schools that have returned to India are also important to us and we running an MBA Refresher, delivered by international and Indian faculty in August this year. Part of our mission is to maintain the professionalism of the MBA through continuous professional development.

Richard Ivey partners with MDI on case-based learning in India

One of Canada’s leading business schools, the Richard Ivey School of Business has signed a Memorandum of Understanding (MoU) with the Management Development Institute (MDI), Gurgaon, for development and global distribution of India-focused business case studies.

Case-based learning is fast being adopted by business schools across the world. Carol Stephenson, Dean, Richard Ivey School of Business explains, “Case based learning is a highly effective and relevant teaching methodology to make management education more attuned to real world business challenges, particularly in fast-growth and emerging economies such as India.”

Richard Ivey has also set up a Centre for Case Development in collaboration with the Indian School of Business in Hyderabad. The Centre enhances case writing capabilities among Indian academia, and also distributes these cases worldwide.

Richard Ivey School of Business

Globally, Ivey is known for its case-based approach to learning and is ranked the #1 producer of Asian-based cases worldwide and the #2 producer of cases overall.

I spoke to Ariff Kachra, Strategy Professor & Director India Development, Richard Ivey School of Business two years ago when he was putting together Ivey’s India strategy and he said, at that time: “We are very excited about working in India – both on case development (Ivey has several initiatives including partnerships with Indian School of Business and the Indian Institute of Management Bangalore) and executive education.”

Ivey is also working on executive development programmes for Indian companies.

Kachra revealed that the business school has met with more than two dozen companies in India across a variety of industries including software, telecom, manufacturing and in the financial sector. “We have tried very hard to reach a cross-section of companies – some are based only in India, some are Indian companies with branches around the world and some are foreign multi-nationals.”

Global stamp of recognition

In my recent post about Indian business schools: Best practices, I had written about top business schools identifying best practices to help benchmark with foreign schools and attract the best students and faculty. International accreditation helps business schools get a global stamp of recognition for their MBA programmes. Students get their degrees recognised globally, while the business school is successful in securing more foreign partnerships and linkages.

Four business schools in India have received the Association of MBAs (AMBA) accreditation. The UK-based AMBA is an international impartial authority on postgraduate business education. The AMBA accredits MBA provision at 187 schools in over 70 countries. IIM Lucknow’s MBA programme is the most recent to receive the Association of MBAs accreditation in November 2011.

The first to receive global accreditation from the Association was MDI Gurgaon in 2005 followed by SP Jain and IIM Kozhikode. More business school accreditations are also in the pipeline. “Granting Association of MBAs accreditation is a mark of the quality of a business school’s programmes and ultimately is a great profile-raising tool for schools, as our programmes are recognised internationally, thereby giving the business school a global status and network,” said Sharon Bamford, Chief Executive of the Association of MBAs. “The Association of MBAs accreditation is unique as it focuses on individual programmes, rather than the whole institution. This in-depth and detailed approach means that the highest standards of teaching, faculty and student interaction are guaranteed by our accreditation. We also believe that programmes should be of the highest standard and reflect changing trends and innovation in postgraduate management education,” she added.

As well as accreditation of top business schools, the Association of MBAs is committed to the growth and high standards of post-graduate management education by creating enhanced membership opportunities for Indian MBA students and alumni. The first of the Association’s membership initiatives launched in November 2011 with a networking and learning event called Global Connections. “India is the cornerstone of the Association of MBAs innovation strategy. Our focus is to work with Indian business schools to build and improve on their management education giving them international recognition, and to support MBA students and alumni with membership opportunities that assist in their professional development,” said Sharon Bamford.

Future initiatives include empowering local MBA students and graduates to build a global network representing accredited MBA programmes. This will provide professional development through learning and networking events and through the opportunity to build an international profile for those who have studied at an accredited programme. This global network would unite MBA students, business schools and employers of MBAs under the prestigious umbrella of the Association of MBAs.