India's EdTech Boom: Boon or Bane?

 

The pandemic has catapulted India’s EdTech industry into the big league. Even as I write this post, an EdTech startup is probably being birthed in some part of India. Currently, there are more than 4500 EdTech companies in the country and the industry, valued at US$ 750 million in 2020, is expected to reach US$ 4 billion by 2025 at a CAGR of 39.77%.

No small figure, this. In fact it was the coronavirus pandemic and the subsequent lockdowns that fuelled India’s EdTech boom. Schools and educational institutions had to switch to online learning with physical campuses being off limits. Tech-enabled learning became a winning proposition and more startups jumped onto the EdTech bandwagon. Right now, Byju’s is one of the leading companies followed by Unacademy, UpGrad, Toppr, Next Education, Meritnation among others.

I’d interviewed Byju Raveendran in 2016, a year after he had launched his company. He had explained that “online learning is not offline learning taken online by simply digitizing content. There is a lot of scope for technology to make learning better and more efficient.” Be that as it may, the real test of technology lies in whether it can improve the lives of people. And while urban India has clearly benefited from tech-enabled learning, have rural and underserved areas been able to make the switch smoothly?
 
A villager in Himachal Pradesh was forced to sell his cow as he didn’t have the money to afford a mobile phone for his children’s online lessons. His plight moved many to tears on social media and there was an outpouring of help to fund his children’s education.
 
Aishwarya Reddy, a mathematics student of Lady Shri Ram College for Women in Delhi was not so fortunate. She died by suicide recently as she couldn’t afford a laptop for her studies. The instalment of her scholarship that was due in March had been delayed and the student did not want to trouble her family for money. A resident of the Rangareddy district in Telangana, she was the state class 12 examination topper and had mortgaged her house to fund her higher education.
 
Out of the 1.26 billion children worldwide out of school due to the pandemic, over 320 million are in India. With a population of over 1 billion, the government has a challenging task in ensuring universal elementary education. While there has been an increase in the number of educational institutes in the country, especially over the last few years, the problem of literacy in rural areas and among the female population still remains unsolved.
 
Even though the government’s National Education Policy 2020 stresses on the importance of leveraging technology in education solutions and supporting creation of content in regional languages, it remains to be seen whether these firms will help bridge the digital divide effectively. 

According to the IAMAI-Kantar ICUBE 2020 report, India had 622 million active internet users in 2020. This number is expected to increase by 45% to reach 900 million by 2025, due to higher adoption rates in rural India. Small towns in India account for two out of five active internet users in the country. Urban population comprises 67% of active internet users.

According to the Annual Status of Education Report (ASER) 2020, smartphone ownership among government school student families increased from 30% in 2018 to 56% in 2020, whereas smartphone ownership  among private school student families rose from 50% to 74%.
 
While these statistics present a hopeful picture, clearly a lot more ground needs to be covered to make sure access to education (and tech-enabled education) is equitable. Whether the EdTech phenomenon can deliver on its promises remains to be seen.

For now, firms such as Byju’s are weighed down by controversies regarding hard sells, prohibitive fees that only the upper crust can afford and toxic work culture. The need of the hour is effective regulation so that the benefits of this boom trickle down to the bottom where it is needed the most. 

US Calling!

The spiralling cut-offs required for admission by domestic universities have led to an increase in students considering higher education abroad.  The United States continues to be one of the top education destinations for Indian students. In a recent interview, US Consul General Jennifer A. McIntyre of the US Consulate at Chennai revealed that Indian students made up for 12 per cent of the total foreign students studying in the US, the second largest cohort after China. “Close to one lakh Indian students are studying in higher education institutions in the US today and there has been an increase in the number.”

The International Knowledge Center, set up by GenNext Education Inc, acts as a bridge between US universities and Indian students. The Center has agreements with different universities for student admissions, student exchange and faculty development programmes. Gen Next Education, Inc. was started by Girish Ballolla who saw the need to help US universities internationalize their campuses and graduate global citizens prepared to function in this highly global economy.

Ballola was born and raised in India before moving to the US to pursue a higher education and understands first-hand, the challenges students face in identifying and applying to universities in the US.  He is also experienced in the challenges associated with recruiting the “right-fit” international students. His keen interest in helping US universities internationalize their campus and help them develop an international presence led to the creation of the International Knowledge Center.

Gen Next is organizing a series of events featuring prominent US universities later this month. The events will be held in different cities across India. Universities include University of Kansas, University of Minnesota, University of Denver, Kansas State University, University of Wisconsin Stevens Point, Indiana University, and Embry Riddle Aeronautical University.

Watch this space for more information!

Innovative Course on Digital Marketing

Sri Aurobindo Centre for Arts and Communication is offering a Postgraduate Diploma in Digital Marketing Communication, in partnership with Digiqom, a leading digital marketing agency. This innovative course provides students with the knowledge needed to develop new ways of creating and delivering information over digital media networks along with business innovation and strategic application to support them.

In this new era of digital media and online communication, marketing managers, advertising executives and media professionals must have multifaceted talents in order to combine creative flair with technological skills and strategic business thinking.

The PG Diploma course in Digital Marketing Communication prepares the future generation of media professionals who will exploit the fast changing world of online and digital media. Students will learn what it takes to manage online social communities, undertake campaigns, and maximize audience engagement in the digital media space.

The program focuses on:

• Online storytelling and effective content creation for online media
• The business of digital media (revenue models and effective marketing strategies)
• The power and scope of social media to create communities and distribution networks

Program Structure

The program will build up a foundation of creative skills in visual and written communication and technically innovative solutions for creating social media communities and online campaigns. In addition, it the program will focus on honing the strategic thinking and managerial thought process needed to make a career in the digital space.

Students will also study the convergence of old and new communication technologies in India and around the world to better understand the driving forces behind this digital media revolution. This is key knowledge for anyone looking to advance his or her career through the use of social media innovation.

The program will emphasize on the practical application of knowledge. From learning how to use the social media platforms like Twitter, Linkedin, Google+, Pinterest, Facebook etc, to optimizing audience interaction, creating points of interaction and designing viral marketing programs, the students will go through a journey and learn to integrate online, offline and mobile marketing strategies for the purpose.

In the last term of the program, students will undergo an intensive field placement in a digital media company. In their internship period, they will be required to use their acquired skills on job and will continue to pursue their coursework in parallel.

For more information, go to: Sri Aurobindo Centre for Arts and Communication

The case for social media in Indian schools

The recent episode of the bullying video going viral in Delhi has only made the case for social media in schools stronger, in my opinion.

Just think about it. If a student hadn’t recorded the incident and circulated the video, would the nasty case have been viewed by thousands or even treated with the seriousness that it deserves? Or would it have been brushed under the carpet like countless bullying episodes that take place in our schools on a daily basis.

Remember the eleven-year-old girl who died in Kolkata last year after being bullied by seniors? Were the bullies taken to task? No. Instead parents unleashed their fury on the school’s principal. None of the newspapers named or shamed the bullies who slipped away into the comforting cover of anonymity. Some punishment that.

Instead of banning mobile phones and treating social media tools such as WhatsApp and Facebook as a detriment, schools and educators in India (and elsewhere) need to educate students about using social media in a positive way. While it’s true that there are many dangers online, there are risks offline as well. Parents and educators need to make children aware of these dangers and help them use social media and mobile phones to enrich their lives and also, in cases such as bullying and harassment, make them more secure.

Social media, when used correctly, can be a powerful tool. It's time to educate our children.

India to become Washington Accord member

In a development that can only augur well for Indian engineers looking for employment overseas, India will become a full-fledged member of the Washington Accord by June this year. This will facilitate global recognition of Indian degrees and improve mobility of students and engineers.

The Washington Accord, signed in 1989, is an international agreement among bodies responsible for accrediting engineering degree programmes. It recognizes the substantial equivalency of programmes accredited by those bodies and recommends that graduates of programmes accredited by any of the signatory bodies be recognized by the other bodies as having met the academic requirements for entry to the practice of engineering.  Some 16 countries are signatories to it.

The Indian government plans to set up the National Accreditation Regulatory Authority (NARA) to improve quality and meet international standards. "After acquiring full status of the Washington Accord, employability of Indian engineers in other countries will go up substantially. This will help our students pursuing technical education," explained Ashok Thakur, Secretary Higher Education.

According to Thakur, India has been a provisional member of the Washington Accord since 2007 and is confident to get the full-fledged status by June when a meeting of the body is due to take place. Two members have been deputed by the Washington Accord to help India align its accreditation norms with the best international practices.

Click your way to an online MBA!

MOOCs (Massive Online Open Courses) are fast becoming popular in India. India is the second biggest market for MOOCs, after United States. MyBskool.com is a Chennai-based startup that is pioneering the MOOCs concept in India. Latha Venkitachalam, Chief Operating Officer, myBskool.com talks about the company and shares her insights on India’s burgeoning e-learning landscape.

Debeshi: Can you tell us more about myBskool?

Latha: myBskool.com is a 3 year young startup based out of Chennai, started in October 2010 that is pioneering the MOOCs (Massive Online Open Courses) concept in India. In lines with the MOOCs initiatives of Stanford and Harvard that has revolutionized the higher education eco-system worldwide by attracting millions of students from across the globe.

Debeshi: What are your company’s e-learning offerings?

Latha Venkitachalam

Latha: myBskool offers online management courses to students. Early this year, we launched a free 100-day Mini MBA in partnership with Madras Management Association (MMA) with content co-created with Indian Institute of Management Ranchi. The programme was offered on a portable classroom model with access from PC, tablets and smartphones. We got a fabulous response from the student community. Over three lakh students have registered for this course, thereby making us India's largest online business school.

Debeshi: What are the programmes that you offer in collaboration with other schools?

Latha: We have the Online Mini MBA in partnership with Madras Management Association and content co-created with IIM Ranchi. We offer an Executive Diploma in Business Administration from Mahatma Gandhi University. Then, there is an Executive Post Graduate Programme in Management from IMT Ghaziabad and Short Term Certificate programmes in partnership with MMA and IIM Ranchi.

Debeshi: Your insights into India’s e-learning industry in higher education

Latha: E-learning is the most convenient option for individuals who cannot take a break from work and continue education. This is also a great opportunity to be updated on the subject and keep in touch with the ongoing trends. Moreover, it is the easiest and cost-effective mode of learning.

Debeshi: What are some of the bottlenecks faced by companies in this space?

Latha: Education is linked to employment and recognition of online courses in the employment market is a challenge. Online learning is not accredited by Government bodies. Also, the Internet penetration in our country has not been that fast. People do not want to pay for certification and there is an attitude that anything that comes via the Internet has to be free.

Debeshi: What are your growth plans in the next five years?

Latha: We want to increase our collaborations with foreign universities in areas such as faculty exchange. We are also looking at expanding into verticals such as IT and Healthcare. We want to be known as India’s best online learning company.

Thomas Cook launches University Tours

Travel company Thomas Cook has launched University Tours in collaboration with education consultancy firm The Red Pen College Tours in the United States. The Tours will take Indian students on a tour of select colleges and universities in the US to help them decide where they want to pursue their higher studies.

Students will be taken to campuses of leading universities such as Stanford University, University of California - Los Angeles, Harvard University, New York University and Princeton University.

According to a release from Thomas Cook, traditional route of online research and word-of-mouth has fallen short of providing Indian students and their parents a realistic and hands on perspective.

The University Tours are expected to give prospective students and their parents a glimpse into university life experiences with visits to the US colleges, interactions with students and university admission advisors.

The tour operators promise customized sessions and workshops at some universities, a pre-departure workshop on the US university admission process and on how to select a university for parents and students, workshops to guide students on how to select majors and careers, how to prepare resumes and individual counselling after the trip.

According to the release, Shibani Phadkar, senior vice-president and head, Leisure Travel (Outbound) Products of Thomas Cook (India), says: "This initiative is aimed at giving students a vibrant firsthand perspective of what to expect when pursuing their undergraduate studies in America. On-ground counselling and interactions with local students and counsellors make for engaging sessions while ensuring selection of an apt university."